On Facebook, Cabbage Juice Is the New Snake Oil

I'm proud of being a leader of a poop cult, Jillian Mai Thi Epperly once joked to fans of her signature recipe: a fermented slurry of salted cabbage that produces waterfalls of diarrhea. Here's the wild story of how she convinced thousands to believe her dangerous science, and how a grassroots movement shut her down when Facebook wouldn't.