The press is once again promoting a measure proved to be ineffective:
This winter season, the New York Times, Washington Post, Wall Street Journal and Atlantic, among other outlets, have all published articles on the same theme. According to their advice, we should re-don masks to prevent seasonal spread of influenza, RSV, Covid-19 and run-of-the-mill colds. This seems poised to become a yearly occurrence, as with the accompanying post-holiday mandates in some schools, colleges, and elsewhere that these articles actively encourage.
However, while these articles are full of quotations from health officials and disease experts, glaringly absent is high-quality data to support claims that masking reduces spread of circulating seasonal viruses.
The reason for this omission may be that, three years into the pandemic, there are no rigorous studies showing masks to be an effective method of viral infection control. In fact the highest-quality scientific studies, randomised controlled trials (RCTs), show the opposite: that masks make little to no difference in controlling spread of influenza, SARS-CoV-2, or RSV.