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Trump’s genius, as illuminated by the Times, isn’t simply for self-promotion but for harnessing self-promotion to a coherent and comprehensive strategy for personal gain. Profit gets paid out in multiple ways: money, of course, but also reputational currency. The taxes also highlight his ability to fully merge his personal and professional lives, in which houses and jets and hair stylists become business expenses (in some cases suspect ones). It is a simple fact that in this intersection of self-promotion, self-enrichment, and self-protection Trump has a mind that operates at different level than most, and he has used it to fashion a historic career.

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